The City of Genius by A$AP Rocky
WHERE RETRO SKI MEETS FUTURE SOUND
Guests were transported to an outdoor futuristic landscape, featuring a lounge pit that seamlessly extended onto a projection screen, merging real and AI-generated imagery.
Don’t Be Dumb. Be Genius: A$AP Rocky revisits Moncler's signature codes with his trailblazing aesthetic in a high-octane debut collection.
About the co-creator
A$AP Rocky
Multi-hyphenate artist, creative director, and founder of AWGE.
Harlem-born A$AP Rocky, a.k.a Rakim Mayers, has dominated the music industry since his emergence in 2011, with over 17.5 billion streams and 3.5 billion combined YouTube views to date. His creative agency AWGE has partnered with high-profile brands and launched the careers of Playboi Carti, slowthai, SmookyMarGielaa, and more. In 2024, Rocky made his Paris Fashion Week debut with his highly-anticipated ‘American Sabotage’ collection. His fourth studio album ‘Don't Be Dumb’ is set for release in late 2025 through A$AP Worldwide.
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THE CITY OF GENIUS
Our Collections
MONCLER COLLECTION
Modern must-haves for both metropolitan and mountain lifestyles
MONCLER GRENOBLE
Designed for peak performance, Moncler Grenoble is made for the slopes
MONCLER GENIUS
A curatorial approach to creation that invites cutting-edge designers to reimagine Moncler codes